MBA Marketing Programme

MBA Marketing Programme

Programme overview
The MBA Marketing programme emphasizes the managerial tasks required to match the marketing resources of the firm (product, distribution, promotion, pricing) to consumer needs. Participants will gain a proficiency in the latest methods and concepts for understanding customer behaviour and for devising effective marketing strategies to create a competitive advantage in their respective industries. Hence, participants will develop a comprehensive and profoundly ‘integrative’ knowledge of marketing by acquiring a critical perspective on the practical application of marketing management theory.
Course Structure
Year 1

Semester 1 Semester 2
CODE/COURSE TITLE CREDIT CODE/COURSE TITLE CREDIT
GBUS710: Managing Organization 3 GBUS714: Business Economics 3
GBUS711: Accounting for Decision-Making 3 GBUS715: Information Systems 3
GBUS712: Analytic Skills for Decision-Making 3 GBUS713: Business Environment 3

Year 2

Semester 1 Semester 2
CODE/COURSE TITLE CREDIT CODE/COURSE TITLE CREDIT
GBUS716: Marketing Management 3 MKTG701: Marketing Communications 3
US717: Managing Operations 3 SCMT705: Supply Chain Management 3
GBUS718: Managerial Finance 3 MKTG702: Services Marketing 3

Year 3

Semester 3
CODE/COURSE TITLE CREDIT
MKTG703: Strategic Marketing 3
MKTG705: Marketing Research 3
GBUS720: Strategic Management 3
GBUS700: PROJECT 6

CONTACTS

Programme Coordinator Secretariat
Dr Bernard Acquah-Obeng
Email: [email protected]
Tel: 0302401681 Ext 1107
Email: [email protected]
Tel: 0302401681 Ext 2219
Office Location: Graduate School Secretariat
Room 215/216, Syndicate
Block (SB)
Business School