Who an advertising manager and what do they do? The task of an advertising manager is to take case of the advertising activities of an organisation.
What are the activities of an advertising manager? Defining the basic concept for the promotion of the goods/services which the organisation intends to introduce to the market, in line with its marketing plans and goals – studying the characteristics of each product or service which is to be promoted, and the appropriate marketing goal, and working out proposals to achieve these goals by advertising – monitoring and analysing the activities of the advertising industry – putting together advertising campaign plans – putting together budgets for advertising campaigns and for specific promotional activities – checking on the advertising campaigns as they go on, coordinating activities, and modifying the plan if necessary – finding out whether the information given is truthful and adheres to the relevant laws and regulations governing advertising – selecting and contracting with advertising agencies, negotiating about the prices of their services, concluding the appropriate agreements – selecting suitable promotional artists – co-operating with the marketing section in setting up exhibition stands at exhibitions and trade fairs – preparing and submitting advertisements – evaluating the effects of advertising campaigns and specific promotions.
Where is it done and under what conditions? In an office or similar space, where the work environment is fairly congenial.
What tools/equipment do an advertising manager use? Computer technology and normal office equipment.
What do you need to succeed? You need university, higher specialised or specialised secondary education with a school-leaving certificate, creativity, business sense, aesthetic awareness, ability to deal with people, organisational skills.