Cape Coast Polytechnic Department of Marketing
BACKGROUND INFORMATION ON THE ESTABLISHMENT OF DEPARTMENT OF MARKETING STUDIES (DoMS)
DoMS is one of three departments that constitute the School of Business. It was initially under the tutelage of Department of Accountancy Studies but became a full fledged Department in 1997. The Department initially started in 1994/1995 Academic Year with 17 students. The growth in the number of students has been phenomenal over the years. The current number of students is 897.
ENROLMENT PROFILE/STATISTICS
The number on roll has since 1994 taken a geometric rise in student population. In 1995 it was 46, 1996, 102; 1997, 132; 1998, 151; 1999, 322; 200, 267; 2001, 340; 2002, 168, 2003, 151; 2004, 168; 2005, 257; 2006, 265; 2007, 372 and 2008, 272. There have been ups and downs, but the number enrolled each year has been commendable and impressive.
PROGRAMME OF STUDY
DoMS offers HND in MARKETING STUDIES on full time basis. The Department is ready to start an evening programme on part time basis in Chartered Institute of Banking (Ghana) at levels I and II for workers in the banking sector in Cape Coast and Takoradi. The Department is on the threshold of rolling out a degree in Marketing which will take 15 months for holders of HND in Marketing Studies. The four-year programme for Bachelor’s in Marketing Studies will soon commence.
SCOPE OF OPERATIONAL ACTIVITY
Marketing Studies as a discipline is a gourmand and mix of disciplines. The Department in its teaching ethos and philosophy inculcates in the students the ‘eat all’ approach to learning especially when it comes to the Social and the Behavioural sciences. The broad areas of activity covered in this respect include the following:
a.Inculcate in students the ability to think objectively and critically to be able to provide solutions to business problems.
b.Provide students with access to a mix of academic and professional training courses.
c.Deliver specialist training and advice to members of the business community country wide.
d.Embark on activities that will strengthen relations with tertiary constitution s of learning as well as organization that support professional education.
e.Provide and promote, on a continuous basis, research in areas that impact on businesses.
f.Provide consultancy services in marketing to businesses especially SMEs in the private sector of the economy where conventional business practices i.e. the ability to provide services promptly is generally lacking.
TEACHING METHODS/STRATEGY
Undergirding our teaching philosophy is to produce graduates who fit properly and fully in the marketing world of business. Our products should fit adequately and fully the rigorous demands of the marketing profession. Marketing Studies is all about maximizing results and your results should put you on the pinnacle of any business the company finds itself in. The students are grounded in the art of thorough thinking and critical evaluation of business opportunities to ascertain which businesses are worth pursuing. Coming to terms with what pertains on the ground when it comes to business is a ‘must have’ for our students.
STAFFING LEVEL/COMPETENCY
The impressive growth in student population of DOMMS reflects the absolute or total commitment, zeal and drive of a crop of full-time staff. There is a mix of academic and professionally qualified, experienced and competent lecturers currently at post.
FUTURE PROSPECTS
Cape Coast Polytechnic happens to be an “institution of choice” for business students in the country. This is going to continue for a long time. This means that DoMS is going to attract a large number of students. A further triggering factor is the about-to-come-on Bachelor of Marketing top-up programme.
All told, the evolving path of DoMS as an integral part of The School of Business Studies of Cape Coast Polytechnic is inspiring.
ENTRY REQUIREMENTS (A) ‘A’ Level, RSA and DBS Holders
* Five(5) GCE ‘O’Level credit passes including English Languages and Mathematics OR
* Four(4) SSSCE/WASSCE passes including English Language and Mathematics OR
* Ghana Commercial Examination Stage II(RSA II) passes in five(5) subjects including English Language and Mathematics
* General Business Certificate(Old Structure) with five(5) passes including English Language and Mathematics
AND EITHER OF THE FOLLOWING:
* Two(2) passes at GCE ‘A’ Level OR
* Ghana Commercial Examination Stage III(RSA Stage III) passes in three subjects OR
* Diploma in Business Studies(DBS) Certificate
(B) SHS Graduates and General Business Certificate Holders(New Structure)
* Aggregate of 24 or better including three(3) core scubjects(English Language, Mathematics and any Science subject/ Social Studies) plus any three elective subjects.
* Holders of General Business Certificates(New Structure including Socal Studies and Integrated Science)
(C) Teacher Applicants:
- Four-year Certificate ‘A’ OR
- Three-year Post Secondary Teacher’s Certificate AND Five(5) GCE ‘O’ Level credits including English Language and Mathematics OR
- Five(5) SSSCE/WASSCE passes including English Language and Mathematics AND at least a minimum of three(3) years teaching experience.
(D) Mature Applicants:
- Must be at least 25 years old
- Three (3) GCE ‘O’ Level credit passes including English Language OR
- Three (3) SSSCE/WASSCE passes including English Language and Mathematics
- Ghana Commercial Examination Stage II(RSA Stage II) passes in three (3) subjects including English Language and Mathematics OR
- General Business Certificate(Old Structure) with three(3) passes including English and Mathematics
- Must have the requisite work experience of at least three (3) years
- Should pass a written examination and an interview
- Photocopies of birth certificate and evidence of industrial experience should be attached.