Cape Coast Polytechnic Department of Marketing Programmes

Cape Coast Polytechnic Department of Marketing Programmes

The following are Cape Coast Polytechnic Department of Marketing Programmes. The programmes are grouped under the various semesters in which they are taken.

Department of Marketing Course Outline

DEPARTMENTAL COURSES FOR THE THREE-YEAR PROGRAMME (HND IN MARKETING MANAGEMENT)
 SEMESTER 1

COURSE TITLE CODE T P C
Marketing Fundamentals I MKT101 4 – 3
Customer Communication I MKT111 4 – 3
Principles of Economics I MKT131 4 – 3
Quantitative Studies I MKT141 4 – 2
Computer Literacy I CLT101 1 2 2
Communication Skills I COS101 2 – 2
Marketing Environment I MKT121 4 – 3
African Studies I AFS100 2 – 1
                  TOTAL                25 2 20

SEMESTER 2

COURSE TITLE CODE T P C
Marketing Fundamentals II MKT102 4 – 3
Customer Communication II MKT112 4 – 3
Principles of Economics II MKT132 4 – 3
Quantitative Studies II MKT142 4 – 2
Computer Literacy II CLT102 1 2 2
Communication Skills II COS102 2 – 2
Marketing Environment II MKT122 4 – 3
African Studies  II AFS100 2 – 1
                    TOTAL                25 2 20

SEMESTER 3

COURSE TITLE CODE T P C
Business Law    I MKT203 4 – 2
Financial Accounting I MKT213 4 – 2
Behavioural Aspect of Marketing I MKT223 4 – 3
Marketing Operations I MKT233 4 – 3
Information for Marketing Management I MKT243 4 – 3
The Marketing/Customer Interface I MKT253 4 – 3
Management for Marketing I MKT264 4 – 3
Entrepreneurship I ETP 201 2 – 2
                    TOTAL                30 21

SEMESTER 4

COURSE TITLE CODE T P C
Business Law    II MKT204 4 – 2
Financial Accounting II MKT214 4 – 2
Behavioural Aspect of Marketing II MKT224 – 3
Marketing Operations II MKT234 4 – 3
Information for Marketing Management II MKT244 4 – 3
The Marketing/Customer Interface II MKT254 4 – 3
Management for Marketing II MKT264 4 – 3
Entrepreneurship II ETP 202 2 – 2
Research Methods RSM274
                       TOTAL                30 21

SEMESTER 5

COURSE TITLE CODE T P C
Marketing Management I   (Planning & Control) MKT305 4 4 3
Marketing Management I   (Analysis & Decision) MKT315 4 4 3
International Marketing I MKT325 4 4 3
Marketing Communications I MKT335 4 4 3
Selling and Sales Management MKT345 4 4 3
Project Management MKT355 4 4 3
                    TOTAL                24 24 18

SEMESTER 6

COURSE TITLE CODE T P C
Marketing Management II   (Planning & Control) MKT306 4 4 3
Marketing Management II (Analysis & Decision) MKT316 4 4 3
International Marketing II MKT326 4 4 3
Marketing Communications II MKT336 4 4 3
Project Work (Long Essay) MKT356
                                     TOTAL                19 16 12