MBA Marketing Programme
Programme overview
The MBA Marketing programme emphasizes the managerial tasks required to match the marketing resources of the firm (product, distribution, promotion, pricing) to consumer needs. Participants will gain a proficiency in the latest methods and concepts for understanding customer behaviour and for devising effective marketing strategies to create a competitive advantage in their respective industries. Hence, participants will develop a comprehensive and profoundly ‘integrative’ knowledge of marketing by acquiring a critical perspective on the practical application of marketing management theory.
Course Structure
Year 1
| Semester 1 | Semester 2 | ||
| CODE/COURSE TITLE | CREDIT | CODE/COURSE TITLE | CREDIT |
| GBUS710: Managing Organization | 3 | GBUS714: Business Economics | 3 |
| GBUS711: Accounting for Decision-Making | 3 | GBUS715: Information Systems | 3 |
| GBUS712: Analytic Skills for Decision-Making | 3 | GBUS713: Business Environment | 3 |
Year 2
| Semester 1 | Semester 2 | ||
| CODE/COURSE TITLE | CREDIT | CODE/COURSE TITLE | CREDIT |
| GBUS716: Marketing Management | 3 | MKTG701: Marketing Communications | 3 |
| US717: Managing Operations | 3 | SCMT705: Supply Chain Management | 3 |
| GBUS718: Managerial Finance | 3 | MKTG702: Services Marketing | 3 |
Year 3
| Semester 3 | |
| CODE/COURSE TITLE | CREDIT |
| MKTG703: Strategic Marketing | 3 |
| MKTG705: Marketing Research | 3 |
| GBUS720: Strategic Management | 3 |
| GBUS700: PROJECT | 6 |
CONTACTS
| Programme Coordinator | Secretariat |
| Dr Bernard Acquah-Obeng Email: [email protected] Tel: 0302401681 Ext 1107 |
Email: [email protected] Tel: 0302401681 Ext 2219 Office Location: Graduate School Secretariat Room 215/216, Syndicate Block (SB) Business School |